Search engine optimization, or SEO, is the best modern online marketing tool and a great gift to businesses and online entrepreneurs. It has boosted the online economy provided online marketers to know how to go about SEO the right way. As an online business owner, I know the value of SEO, in particular, local SEO.
I have listed down some of the best local SEO tips for 2019 that will help you get found in local search engines and could also propel you to the coveted Google Three Pack.
Keywords Targeting your Business
SEO is all about using the right keywords and without them, your business will never show up in the online world. For example, if you are selling apples, there is no point talking about oranges, isn't it? For all those who think so, you are sadly mistaken because you will benefit if you talk about oranges. How? Let me explain it to you. When you think about generating keywords for your business, you need to think about all the possible words that describe an apple like in our example. You could use keywords like fruits, red fruits, healthy fruits and many more. You never know how your prospective customer is going to search for apples, so it is best to include all the possible permutations and combinations. Opt for keywords and LSI to cover all bases. However, make sure that you are using relevant keywords.
Keywords Targeting your Location
This is one of the most valuable local SEO tips that I can give you. The location of your business matters the most. You should target customers who are in and around your locality. However, this largely depends on the nature of your business. For example, if your business is targeted at world audience then you need keywords that target the world users or audience. If your services are location-specific then you should target your own locality and surrounding areas. For example, if you have a tea stall in a small city and you want to invite people to try it out, is there any use of targeting the entire world? Obviously not, as the most likely customers will be those living and moving in and around your locality. Hence, you should mention your location to get the right kind of audience.
You should not disregard keyword density as a part of your local SEO strategy 2019. The density of keywords makes a huge difference to your website content, articles, and blogs. The number of times the keywords are repeated, the more likely are the chances that your content and blog posts will rank high in search engine results. However, make sure that you don't resort to keyword stuffing. Use the keywords contextually and in a logical manner so that they fit into the content and look relevant. Keyword stuffing can be counterproductive as it will cause your website design to fall in ranking. Google punishes sites that misuse keywords. So, make sure you are clear about the number of times you will use the keywords on each webpage and in your articles and blogs.
Change the Content Frequently
Tell me something, would you read the same book over and over again? Unless you are madly in love with it, you will not. Similarly, nobody likes to read the same content again and again. You do not need to change it every day as that is impractical. However, you need to give your website visitors fresh and valuable content. The best way forward is to track your web traffic on a weekly basis to find out which page they visit the most. Based on the volume of traffic to a specific webpage, change the content. However, one of the best local SEO tips that I can give you is to maintain a blog. This way, you will be able to add valuable and quality content each week and give your site visitors fresh content to devour. Adding a blog to your site is more practical and allows you to create content that your visitors will appreciate. It will also help to make you an authority in your niche.
Claim your Google Listing
One of the most important local SEO checklist is to claim your Google listing. You can optimize the listing for search engines and also use it as a mini-website to showcase your products and services. While the process of claiming can take a few weeks, but the results will do wonders for your local SEO. Make sure you get your NAP (name, address and phone number) right. Use your local number to show Google that it is a local business. This way, when users search using keywords you are targeting, your Google listing will turn up in the SERPs.
Conclusion: Use these smart local SEO tips for 2019 that I have listed to catapult your business to greater heights and make it successful. Remember, local SEO is important if you are catering to a local audience. You cannot afford to ignore it.