In the dynamic world...
Research studies are showing that companies that value good design are found to be with increased chance at being more successful and also, those companies that incorporate design usefully within their organisations increase the demands for their services and their product.
Did you know that there are various affiliated and government organisations which provide an array of different services and products that can aid your design business sales to achieve higher, innovative, intellectual property, standard and measurement needs? Various designs optimisation provide different kinds of benefits that you should not take for granted.
Crafting a website with a good design not only makes your brand look great but it has some other commercial benefits if used in business:
Considering that you're interested in increasing the sales of your business, and why shouldn't you be. Here are some few well put tested ideas and improvisations to improve your site's design for increasing conversion.
I will mention few important areas where you can get started to improve your website's design to increase conversion and ultimately sales.
Take a step back and consider this for a while: what is the purpose of your website? Is it making a sale or acquiring any leads? Keeping this in mind, each page of your site should have an appealing and prominent call-to-action button or a form. A minimum and easily loadable would do the job.
Moreover, one easy to acquire customer's attention is by giving freebies, be it your service or product trial. Forget about the old "Buy Now", and try some " Get Your Free Trial".
On an average, 55% of the users stay on a page for no more than 15 seconds and to reduce the bounce rate, and you need to make sure you have a creative, simple but catchy headline.
Moreover, using some good poppy colours in the backgrounds, and menu locations that suit your design scheme and brand identity would impact a lot. To consider, colourcomos.com is a website that I've been using for a while. Accompanied by some bold fonts and thin text, the page would compel the picture with words for your target audience.
Everyone knows that graphics can hold a person's attention rather than text. Wonder how much videos would do? They can dramatically increase conversions says a guy who knows the potential of media. It alone seems enough to adding some to your header and footer content instead of those dull pale backgrounds
And how can you forget about content? A good and useful content seems to be one of the most important determinants for a website.
Consider investing some time to write a company blog or hiring some good writers to produces good, actionable content. Participating actively in the Social Media and proper application of Search Engine Optimisation would do the job.
Creative Head
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