As this year is coming to an end, and the bliss and excitement of 2017 are already cheering the people. As we all know, New Year brings new thrills, innovations, and creative designing ideas in the case of website designers.
Keeping that in mind, we have compiled a list of all the new possible changes and design improvements that would take the website designing to a whole new level. These include new trends, new illustrations, and much more. So, without any further talking, lets see what we have thought of New Design Trends of 2017.
1. Micro-Mini Interactions
Lately, the use of Micro & Mini interactions has been increased drastically in the use of web designing. It is most used in the E-Commerce designs as they impact a lot in the design scheme. Integrated along with mobile and responsive designs, these micro-mini interactions can increase the user experience in a positive way. Vibration Alerts, Button Popups and several other communications make it easy for the user to get the most out of the website.
2. Parallax Scrolling
What once used to be the simplest element in a web design, Website Scrolling is now used in different interactive ways to present the content online. Though most of the designers used to keep most of the content above the fold, the tradition is now slowly fading away as the viewing devices and resolutions have changed drastically.
The parallax scrolling though is around for 2-3 years now; its still now widely used in the website designs. But newer implementations of Parallax coupled with animations and background videos makes the site more appealing. So, I guess it is going to be used a lot in the coming days.
3. Wider Implementation of Responsive Design
Due to increased number of devices like smart TVs, smartphones with curved, etc. one thing that the designers are focusing is to make the design more responsive and supportable for all the different resolutions and devices. Its like more innovation in the devices, the most original implementation the designers will do with websites.
4. UI Patterns
Though this year was all about material designs and minimal designs, the forthcoming year is expected to present the users with more user-friendly Interfaces & UX. Consider the examples of getting more simplified payment transaction designs and fast loading e-commerce websites for easy shopping.
5. Bespoke Illustrations
One simple word for illustrations - Awesome! I mean the amount of effort and creativity that reflects in the designs of the illustrators make the website design more spectacular. Entirely new customized icon packs, header logo designs and animated visuals are going to be the most anticipated illustration designs for the coming year.
6. Gifs Animations & Videos
Animations and GIFs are going be used a lot in the upcoming website designs as they serve the various purpose for the website designs. Interactive loading, popups, and button animations are the major highlights.
The video, on the other hand, is going to be completely dynamic and would give a robust and long-lasting experience for the users instead of the old lifeless images.
7. Original Images/Personalization
The boring smiling poses of models and actors is not impactful anymore. Business owners are now focusing on authentic and original images rather than buying those boring stock images from the Shutterstock, etc.
8. Clean & Neat Typography/Bigger Fonts
Last but not the least, Illustrators have been creating their new fonts and bold typography designs to make the website more appealing. The use of those boring Google fonts like Roboto, Opens Sans, and Lato should be decreased in the year 2017.
As an operating system, android has gained from strength to strength in the past 7-8 years as it has taken the world by storm. Its the backbone of the poor mans smartphone and has helped in the exponential growth of the web. Industries like ecommerce, education, travel rely heavily on android to make their products and services within the reach of lower income group people across the world.
Maximum growth in Android phones comes from Asia, Africa, South America, Russia, China and places where a gargantuan market lies. These markets create a severe demand pull for low cost smart phones that can help them go about the business of their life seamlessly. Android also has helped create a flatter world by offering everyone the same level of chance, audience and opportunity to create products and services that can change human lives.
Not yet for Mission Critical Projects
Android with its open source architecture and open apis is not yet being used for mission critical applications like military warfare, aerospace engineering, pharma, chemical engineering and other areas that require high level of involvement and time along with reward for developers. But in the case of mobile, it is the clear winner at the bottom of the pyramid.ios may have grabbed the higher end of the market but android phones with high tech features are priced just 40 dollars less than their apple counterparts but offer a host of possibilities that you never knew existed.
Support from the Play Store
Incredible support in the form of millions of apps being loaded in the app store makes life of android users easier. They can write applications on their own and upload it for review. If the review team finds the applications to be in line with their requirements, then they can upload it on the play store by clearly defining the software requirement specification. Few applications and they number in thousands actually fetch huge revenues for their authors as they are downloaded in thousands by their users. Almost every application you download will load itself superbly over a Wi-Fi connection.
Benefit from significant Android Applications
1. When you click on the install button on the play store next to an app, it will identify your phone from the login credentials as they are the same when you created your profile on the phone. Within a few seconds, the install link comes on the phone and then when you tap on it, it will first download and then install itself. During the download and install process, there will be a timer that will tell you how long it is going to take and how much memory it will take.
2. You will constantly get reminders to update the app from the play store and one tap will update all the apps that need to be updated. For every app, there are certain operating system requirements regarding which version of the operating system, it uses like: Donut, Nexus one, Cupcake, Eclair, Honeycomb, Froyo, Gingerbread, Ice-cream Sandwich, KitKat, Lollipop. Marshmallow, Nougat.
3. There will be memory requirements mentioned and in the play store only those apps are allowed that can function under any kind of network condition. They are tested for bugs, fixes, piracy, video ripping, religious, child pornography content and when there is thorough satisfaction that the apps meet all guidelines only then they are released on the app store. Anybody can be an application author and there are no age restrictions.
Looking to the Future
Overall it has been seen that prayer apps, productivity apps, music, TV, calendar, organizer, apps tend to do well than most other apps. GPS based apps offering train, rail, airline information are in high demand and these apps do well in paid format also. Ticket booking, railway reservation, holiday package, airline reservation and banking apps are doing well and app analytics and promotional software that can get high rankings in Google and play store are also being highly sought after these days.
Experts who can guarantee high rankings in these properties are also in demand and can get high compensation for their services as marketing consultants. Android developers and operating system design engineers will continue to stay in high demand as new versions of the software are being rolled out every few months based on technology changes and shifts in consumer preferences. Better camera capabilities and video streaming facilities is what users look forward to in each new edition of the phone and the accompanying android software.
In order to understand search engine optimization, you need to understand what search is and then proceed accordingly. Search is intent in simple words. How people search is often decided by how people learn. Not all queries are correct in syntax but Google is trying to organize the worlds information and make it accessible to all. Even queries with the misspell keywords often have a purchase intent that needs to be tapped.
These are hot buttons for marketers that can reveal a mine-field of information. Huge clickstreams of data are being emitted every second through the omniboxes of search engines which are being recorded to know what that the world wants. As a marketer, if you can keep your nose to the ground and reach out for information that the audiences are searching for, then you are already one step ahead of competition. Tweaking your products and services to what audiences want will reduce your marketing expenditure as your products will be more market-friendly.
SEO Is Not a Magic Wand
Correct. Nothing in the field of marketing is. SEO is a set of systematic steps that are taken to increase the rankings of a website in search engines for certain well defined keywords. Together these steps are required to be taken on a consistent basis in order to sustain the high rankings for a long time to come. Business owners confess that they get a lot of mental peace by seeing their websites rank high in search engines which gives them visibility and more business.
Certain businesses have a dedicated online delivery model and they rely completely on high rankings to compete aggressively with their competitors. SEO is a subset of search engine marketing where good quality back-links, in-bound links from high quality sites are essential to increase the rankings by helping search engine bots find your site easier and rank them ahead of your peers in the same industry.
Link building, article writing, blog writing, press releases, link exchange are some of the activities that are regularly taken in order to ensure high ranks. Strategies are constantly updated to ensure symmetry with Google updates that happen from time to time like panda, penguin, hummingbird which have ensured that even one good quality original article gets its due in terms of visibility without the author resorting to any extra advertising expenditure it is only in such an ecosystem that talent survives and thrives helping the industry move forward.
App Stores: The Next Battle-field
The battle for eyeballs has now extended from search engines to app stores as people now look for apps for solving their day to day problems. Websites are not easily accessible on mobiles as much as apps are. SEO executives are now offering packages to businesses where the website and mobile app are both developed and optimized in order to give higher value to businesses embracing online marketing. Digital is the future of marketing and more investments are going to move from offline marketing to online marketing in the times to come.