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3 Reasons why you should focus on improving your website speed

17 Jul 2016 by Ravi Sah
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A website has become a face value for any organization. With the digital intelligence throbbing at the hearts of your target audience and turning them into tech savvy, it is essential for you to work on your website right now. A website is not just a layer of designs and bundle of landing pages, but is the core of any product and service that you want to deliver to your potential buyers.

Website Speed

As per reports, it has been observed that a website leads to 7% of the conversions. So, now you know why is it most essential for you to build on a better website.

But hold on! Do you think that only building on a user-friendly website is enough? Think again.

Let me share a few stats with you regarding how a 1-second delay in a website loading can affect your business.

11% fewer page views

16% decrease in customer satisfaction

7% loss of conversion

Amazon found these stats to be true and noticed increased revenue of 1% for every 100 milliseconds improvement to their site speed. Similarly, Walmart tracked that there was an increase in conversion rate by 2% for every 1 second of improvement on the website.

As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks when your website is running slow.

Though it has been observed by Radware that almost 22% of the website speed has improved this year, but it's high time you should know why it is important to focus on to the speed of your website. And I'm going to tell you just that:

1. Customers look out for quick solutions

When you create your own website, you need to know that customers aren't online just to discover what you're offering in the marketing. They are seeking a solution that instantly reliefs them from the pain they are suffering from. If they by chance hit your website to solve their pain, you'll have to make sure that the solution is delivered to your target audience faster. If they encounter a slower process, they'll be compelled to move to your competitors. Therefore, if you work slow there are higher chances of you loosing a conversion.

2. Quick page loads make consumers loyal towards your brand

By building a site you are giving your business the chance to tell buyers why they ought to trust you. Trust me or not, most people will look through the web for an item or service before the purchase to check the validity first. Hence, the instantaneous characteristic of your website will add to your brand value. As per Akamai, 52% of online shoppers say quick page loads are important for their loyalty to a site.

3. Chances of knowing your organization increases

When a visitor is stuck on a single webpage to load, you are simply losing the chance to make him aware of other services that you offer and he might be interested in. The chances of exploring other pages decreases and page views are reduced. This will definitely lead to loss of business. So, make websites that loads in a click and swiftly delivers solutions to the market.

Clearly, speeding up your website is critical - not just for ranking well with Google, but to keep your bottom-line profits high and growing.

How do you plan to speed up your website? Share your thoughts in the comment section below.

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Ravi Sah

Ravi Sah

Creative Website Designer

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